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ROADMAP

STAGE 1

f) Business Model
Continued

(i) BUILD - Key Considerations

The following are some key considerations if pursuing the ‘Build’ path. Your vision will be key to
informing the scale and capacity needs of your business in next 3-5 years. Many new breweries have
had to upscale their operation after 2-3 years due to demand in the market. Although the pace of
this growth in demand will luctuate, it’s still a key consideration in the build phase.

1. The site must be carefully examined and chosen for your speciic purposes. This includes
the geographic location, which can have implications for sourcing raw materials and scale of
investment from state sources, which themselves have a territorial remit. The access of your site
to main transportation links such as motorways and ports if required for export is critical. The size
of the site is a major consideration when taking into account your materials storage needs and
warehousing of inished stock. Also the level and quality of utilities available for your site must be
reviewed upfront. Depending on the scale of your operation, this can have signiicant implications
for your production facility in start up mode as well as expansion mode down the road.

2. You must focus in on the planning process for your new build. This starts with the current zoning
of the property, the scale of your build and the speciic site needs (as outlined above). Local
legislation and the history of the site and existing structures, while carrying huge marketing value,
may hinder progress and should be considered at an early stage. Expertise will be required for
this process including experienced architects and engineers, master distiller or brewer, inancial
controller and a project manager to deliver a successful outcome.

3. Equipment required needs to be meticulously assessed. This ranges from the type and scale of
brewery or stills you will need, to the size and speed of any packaging plant you may want to
install. To understand more about the various equipment types and sizes required in brewing and
distilling, you must irst understand the overall brewing and distilling process.

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