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ROADMAP

STAGE 1

f) Business Model

Deining your Business Model

So far, you have done your research to develop an understanding of the market, the consumer,
customers & competitors and the size of the prize. You have considered your branding, your
high performance team members and your route to market partnerships. You are now very
well equipped to make a critical decision on the type of business model best suited to your
ambition and vision. You need to consider all of the components that you’ve covered so far in
determining your future path and the requirements for the business to be successful.

We are going to look at 3 very diferent business models that you could choose from in order
to compete efectively in the drinks sector. Please note that there are legitimate hybrid versions
of these models being deployed, for example you may decide to source liquid from existing
producers and begin trading immediately, while simultaneously executing a build strategy. In
that approach, you are required to ind a trusted supply partner who will have control over your
liquid quality and consistency, while you are building your brand or portfolio of products.

For the purposes of the decision, we will focus on the 3 separately:

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