Page 94 - Bord Bia
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CONTENTS

                                                                                              STAGE 1


                                                                             f) Business Model
                                                                                               Continued





      Understanding your 3 Basic Business Models


      (i)  Build:


      To construct your own brewing or distilling facilities from
      scratch. This allows you to customise your kit and processes to
      deliver the standards and uniqueness that you want to create
      for your business and brand opportunity. We will focus on this
      area in particular for the purposes of this guide as it requires
      the most amount of planning and resource.


      (ii)  Buy:


      To purchase liquid from secondary sources and bring it to
      market under your own label. This can also be referred to as
      ‘Contract Brewing or Distilling’ and it requires that you align
      with the right quality supplier of liquid for your business and
      brand.


      (iii)  Invest:


      To align with the right business and management team setting
      up in the drinks sector in Ireland and provide investment funds
      to them to start up their business model and brand in return for
      an equity stake in their business going forward.





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