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CONTENTS

                                                                                              STAGE 1


                                                                             f) Business Model
                                                                                               Continued





      (i) BUILD - Understanding your brewery’s break even point

      This example shows annual hectolitre (hls) output required to break even with broad
      assumptions on ixed costs and margin.


      In this case, approximately 3,200 hls or 6,400 kegs of 50L size are required to break even. Fixed
      Costs such as rent and utilities are constant regardless of the amount of liquid produced.




         Quantity        Production          Fixed            Total         Income at         Margin
          hl/year        Cost in Keg         Cost             Cost          €270 / hl


                                                                                270
            2000           220,000          515,000          735,000         540,000          -195,000
            3000           330,000          515,000          845,000         810,000           35,000
            4000           440,000          515,000          955,000        1,080,000         125,000
            5000           550,000          515,000         1,065,000       1,350,000         285,000
            6000           660,000          515,000         1,175,000       1,620,000         445,000

















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