Page 7 - Bord Bia
P. 7


        Introduction to this Guide

        You will need as much support as possible in your start up journey. This guide lays out the key
        milestones for you to evaluate and plan the best approach possible for your business success.
        This irst section will introduce you to key resources and dynamics of the alcohol business in
        Ireland in order to start your journey of on the right foot. It includes:

          (i)   Introduction to state agency support

          (ii)  Key governing bodies

          (iii)  Market performance of the category

          (iv)  Introduction to key industry terminology

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