Page 6 - Bord Bia
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CONTENTS
The Purposes of this Guide
• To provide helpful direction. This guide provides you with a clear set of reference points for
your start-up journey. Each start-up drinks business needs to make their own tough choices
in order to succeed in this highly competitive and well branded sector.
• To build a clear Unique Selling Proposition (USP) that delivers business longevity and the
potential to export for highly motivated entrepreneurs who strive to be successful in the
Irish premium drinks sector.
• To make you evaluate & plan your business thoroughly. Although the premium craft drinks
sector is in strong growth currently, it is highly competitive. It requires a mix of experience,
creativity & perseverance to help navigate your way to success and to a healthy return on
investment (ROI) for your business.
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