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ROADMAP

Table of Contents

Foreword
The purpose of this Guide ................................................................................................................................... 6
Introduction to this Guide ................................................................................................................................... 7
(i) Introduction to state agency support .....................................................................................8
(ii) Key governing bodies .................................................................................................................... 9
(iii) Market performance of the category .......................................................................................11
(iv) Introduction to key industry terminology ...............................................................................13
Recap ............................................................................................................................................................. 16
How to Navigate this Guide .................................................................................................................17

START UP GUIDE: ROADMAP
STAGE 1: PRE-TRADING
a) Know Your Market ............................................................................................................................ 23
b) Branding ................................................................................................................................................41
c) Product Development ...................................................................................................................... 55
d) Great People ........................................................................................................................................65
e) Route to Market..................................................................................................................................73
f) Business Model .................................................................................................................................. 93
g) Funding & Financials ........................................................................................................................119
h) Business Plan .......................................................................................................................................133
STAGE 2: TRADING
a) Launch ....................................................................................................................................................141
b) Nurture & Grow .................................................................................................................................. 149
c) Team Skills Building ...........................................................................................................................159
STAGE 3: SCALING
a) Re-investment ...................................................................................................................................... 165
b) Portfolio Expansion............................................................................................................................169
c) Expanding Partnerships .................................................................................................................... 173

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