Page 12 - Bord Bia
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                                                                               Introduction (iii)

                                                           Ireland Market Performance

      The Irish domestic drinks market was valued at €6.1 billion in retail sales in 2014. Beer
      represents 48% of the value of alcohol consumed in Ireland, wine 26%, spirits 19% and cider
      7%   ( Here is an overview of the distilling and brewing market
      dynamics provided by Bord Bia:

      The market is becoming populated in a short period of time. There are over 70 new micro-
      breweries and 27 new branded spirits businesses including distilleries in operation, planning or
      development. The need for a unique ofering in this sector has never been greater to facilitate
      long-term success in this market.

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