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ROADMAP
STAGE 1
b) Branding
Continued
Resources available from Bord Bia
Bord Bia also ofers an innovation speciic program for small and start-up companies.
The Foresight4food programme ofers services in three core consumer focused innovation
areas which are:
1. Stimulation by way of inspiration expeditions to interesting and innovative markets
2. Ideation through professionally facilitated workshops
3. Validation of ideas through consumer testing of new product concepts at varying levels of
development
The program beneits include the following:
• Minimizes the risk associated with new product development
• Provides a consumer perspective on new product concepts
• Covers all stages from idea screening right up to product launch
• The programme is a modular approach so companies can pick and choose the research that
suits them
Contact Bord Bia for further details at: info@Bordbia.ie
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