Page 55 - Bord Bia

ROADMAP

STAGE 1

c) Product Development

There are a number of facets to develop in
your product in order to justify premium brand
positioning. Start by reminding yourself of the
outcomes of your market and customer analysis
derived from completing Topic A. Ask yourself,
what are the needs of those customers and are
they being currently fulilled in the best possible
way by competitors?

Once you’ve identiied a number of opportunity
spaces in the category, you will then need to
explore the capability of your ofering to meet
those needs. You will need to understand the
types of ingredients required as well as the
processes that can be used to develop a unique
new product to service this opportunity. Key steps
to follow in the development of products of a
superior quality are as follows:

• Accessing brewing & distilling expertise

• Sourcing of quality ingredients

• Developing unique recipes

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