Page 50 - Bord Bia
P. 50
CONTENTS
STAGE 1
b) Branding
Continued
Resources available from Bord Bia
Branding can be a very challenging process for many entrepreneurs. It requires time and resource,
both of which are in short supply in start-up mode. However, it’s a critical area to plan and will
provide a clear platform from which to launch and build your brand successfully.
There is a useful resource to help guide you through this branding process as outlined below. The
Insight & Innovation team at Bord Bia has created a very simple and prescriptive guide to this
challenge. It takes you through the journey from consumer understanding through to expression
and launch of the brand.
50
