Page 52 - Bord Bia
P. 52
CONTENTS
List of Tasks to help you plan for success
• Do you have a clear understanding of why branding is so
important?
• Are you clear on articulating your brand’s USP and it’s
components?
• Are you conident that your proposition stands out from
your competition and that consumers and customers will
recognise this?
• Do you understand how to bring your brand’s USP to life
through
great pack design and clear communications?
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