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ROADMAP

STAGE 1

b) Branding
Continued

Bringing your brand to life for your Consumer

Before we move on to the critical product development phase, please keep in mind that the
it of the liquid with your brand and it’s USP is of paramount importance. You must constantly
review your liquid development in the context of the feedback from your target consumer
during the ‘Know your Market’ stage.

It is equally important to stay true to the brand story and USP that attracted the target
initially. This brand story must manifest itself in every expression of your brand.

Remember, the liquid must ultimately showcase all that is best about your brand.

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