Page 44 - Bord Bia

CONTENTS

STAGE 1

b) Branding
Continued

Examples of strong brand USPs

carlowbrewing.com
Wide and innovative range of O’Hara’s brand Irish beers and creative
interpretations of international beer styles based on traditional, quality
ingredients and brewing methods.

Eightdegrees.ie
A range of traditional & award winning beers with a twist inspired by‘naturally
adventurous’ brewers.

BrewDog.com
Personality with a strong point of view: ‘Punk’ attitude with a clear point of view
on all things topical to their target market

kilbeggandistillingcompany.com
Connemara Whiskey
Product based: Connemara’s smooth sweet malt taste and complex peat lavours

makersmark.com
Makers Mark Bourbon
Authenticity and quality based; Kentucky based bourbon brand that uniquely
‘hand dips’ each bottle in red wax for distinction and serves as a seal of quality.

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