Page 39 - Bord Bia

ROADMAP

List of Tasks to help you plan for success

• Do you know where to look for the best sources of trends,
research & reports on the drinks sector?

• Do you have a plan to get meaningful insight on your
target consumers & customers?

• Do you know where to look for help to prepare yourself
for consumer & customer immersions?

• Do you know where to look for drinks performance
reports and databases ?

• Are you clear on what a SWOT analysis says about your
business and the sector of drinks you are planning to enter?

• Do you know how to calculate the ‘size of prize’
for your business in years 1-3?

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