Page 38 - Bord Bia
P. 38

CONTENTS

                                                                                              STAGE 1


                                                                       a) Know Your Market
                                                                                               Continued





      Next Step:
      You need to work through your own assumptions given what you know about your business
      opportunity from this ‘Know your Market’ exercise. You will then be armed with the size of the
      prize you are targeting. Although this will likely vary in reality, it better informs your business
      plan and the scope of the resources you’ll need to achieve the targets you set.










































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