Page 40 - Bord Bia
P. 40

CONTENTS








































                                                         Stage 1 : PRE-TRADING

                                                                                BRANDING



                                                                                             Objective:
                                                                   To build your brand’s identity
                                                                    rooted in quality and distinct
                                                                            competitive advantage









       40
   35   36   37   38   39   40   41   42   43   44   45