Page 47 - Bord Bia

ROADMAP

STAGE 1

b) Branding
Continued

Bringing your brand to life for your Consumer

Other important considerations in this design step include the more practical application of
design to the physical packaging. They include the awareness and integration of packaging
substrates, materials and the level of spec you want to bring to the design process. They will
play a key role in the expression of your overall design on pack.

The best option is to follow this 3 step approach to get you started:

• Meet with your bottler and designer early on in the process and share your brief with them
on packaging design

• Explore packaging options such as glass, PET, can, ceramic and discuss design needs &
budget upfront. The costs vary greatly depending on expected volumes

• Discuss your design needs and be very clear about your budget. The look and feel of your
brand story will be a key factor to consider here.

From this approach you should have a very clear view of your pack design as a inished article.
Your packaging supplier should also be able to model your costs from the decisions made in this
process, once volumes have been agreed. Bord Bia has a pocket-sized packaging guide to help
navigate you through this packaging design process which can be found at:
www.bordbiavantage.ie/insight-innovation/packaging-design

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