Page 139 - Bord Bia

ROADMAP

List of Tasks to help you plan for success

• Executive Summary: Outline of the market opportunity & how you intend to unlock it
• Company Vision: Deine your view of the future and what your business brings
• Introduce The Team: Articulate the expertise & dedication of your management team

• Unique Selling Proposition: Articulate what makes your product so diferent
from your competition
• Market Assessment: State your knowledge & insight of the market you are targeting

• Brand Strategy & Plans: Outline your branding approach and your brand design &
communications direction

• Operations & Processes Deployed: Provide an overview of your approach
to brewing or distilling

• Financial Projections: Lay out pro-forma statements of your P&L and Balance Sheets
• Funding Requirements & Sources: Write a clear view of your funding needs
and likely sources
• Management Controls & Dashboards: Model your performance monitoring &
reporting in the business
• Appendix: Include market & consumer research indings and category trends.

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