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CONTENTS

STAGE 1

h) Business Plan
Continued

Road testing a business plan

• In order to build a robust and conident business plan, here
is a list of key elements that must be clear to stakeholder

• Lead with the beneits of your proposition. Be very clear,
this is a sales pitch to your target

• Make the projections believable. Derive your numbers from
fact-based market research

• Show clearly the size of prize in the target market.
Is it motivating and worth chasing?

• Sell yourself & your team. The people behind the business
are your most important asset

• Include experienced non-executive directors. Demonstrate
the range and scope of insight

• Provide detailed inancial forecasts. The more fact-based,
the more believable the plan

• Demonstrate your product in the market. Show tangible
evidence that your product really connects with consumers
and customers alike

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