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ROADMAP
STAGE 1
h) Business Plan
Continued
What should it address?
Executive Summary
• Company Description Company Structure, Vision/Values, Stakeholders,
Board Membership, advisors, products & services.
• Market Analysis S.W.O.T. & target market and valuation / size of prize
& market trends
• Proile of competitors S.W.O.T. of each target competitor
• Competitive advantage Your brand’s USP as well as any other unique
proposition in your model
• Marketing/Sales Strategy Pricing, advertising and promotion, channel & customer strategy
• Research & Development Including any patents, copyrights and brand intellectual property
• Staing and Operations The high performance team
• Financials Proit and Loss Accounts, Balance Sheets, Cashlow Projections
• Sales Pipeline Route to market partners and plans
• Funding Requirements Total funding requirements as well as
staged funding needs e.g. for launch
• Appendices Any key research or analysis, Team proiles,
other inancials/funding details
* Source: www.localenterprise.ie/samplebusinessplans
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