Page 144 - Bord Bia
P. 144
CONTENTS
STAGE 2
a) Launch
Continued
(ii) Customer Presentation
Your customer is the gatekeeper to
your consumer. A key part of getting
the right start for your brand launch is
winning your customers’ full support.
You need your pitch to work hard to
get the best visibility and support in
their outlets. Writing a strong launch
presentation is key to winning their full
support.
There is a very useful template
from Bord Bia for preparing your
presentation for customers.
It starts with understanding the
consumer in your target market and
how your brand best addresses their
unmet needs. It then addresses the www.bordbia.ie/Documents/Workbooks/
customer rationale for listing the brand. BordBia-BrandingWorkbook.pdf
The presentation should clearly
highlight the elements of the support
package behind the brand launch such
as pricing & promotional activity.
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