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CONTENTS
STAGE 2
a) Launch
Continued
Your decision on the scale of your launch will be dependent on a number of factors, including
brand positioning consumer target, customer focus and the size of your launch budget.
All successful brand & product launches deliver lawlessly on the following:
Market & Channel Strategy
Where to distribute in what markets? What channels & outlets best it your brand?
Customer Presentation
How to win with key customers and address their needs with your brand?
Consumer Activation Plans
How to reach your target consumers through focused and relevant marketing plans?
In order to help you optimise your launch plans, there are useful templates to guide you from Bord
Bia, available at: www.bordbia.ie/Documents/Workbooks/BordBia-BrandingWorkbook.pdf
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