Page 149 - Bord Bia
P. 149

ROADMAP








      List of Tasks to help you plan for success












       •  Have you prepared a robust launch plan for your brand?


       •  Are you clear on your market & channel strategy,
           customer presentation and consumer activation plans?



       •  Have you articulated a prioritised an A&P plan for your
           launch



       •  Are you clear on how you will monitor the performance
           of your business in the launch phase?



       •  Do you have exercises planned for upskilling your team
           to nurture and grow your business?














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