Page 149 - Bord Bia
P. 149
ROADMAP
List of Tasks to help you plan for success
• Have you prepared a robust launch plan for your brand?
• Are you clear on your market & channel strategy,
customer presentation and consumer activation plans?
• Have you articulated a prioritised an A&P plan for your
launch
• Are you clear on how you will monitor the performance
of your business in the launch phase?
• Do you have exercises planned for upskilling your team
to nurture and grow your business?
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