Page 119 - Bord Bia

ROADMAP

STAGE 1

g) Funding & Financials

(i) The 3 Phases of Investment Required

It can be helpful to lay out the funding requirements for your brewery or distillery operations in a
phased approach. It is critical that you have a clear line of sight to funding requirements covering
all activities and growth stages in your business. In beer, you have to allocate funds to the build
of the brewery, the distribution set-up costs such as taps & glassware, and resources to drive and
evolve your branding. While with spirits, you need investment for the build, the maturation and
the branding, including distribution set-up costs. The 3 year maturation period for whiskey will
require cash low to operate the business and invest in your brand building.

Building >> Maturation (whiskey) >> Branding

BUILD MATURATION BRANDING

40-50%* 35-40%* 20-25%*
of Investment of Investment of Investment
Requirement Requirement Requirement

* % allocation based on typical brewery & distillery set up costs and average brand investment levels in the drinks sector.

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