Page 115 - Bord Bia

ROADMAP

STAGE 1

f) Business Model
Continued

(iii) INVEST

Investing provides an opportunity to participate in the drinks sector. This investment is usually
rewarded with a ixed return over time or an equity stake in the business going forward.
There are a number of trade associations as outlined earlier, who may be able to provide a
view on potential prospects for you to engage with in the sector. Alternatively, you could
approach a venture capital or angel investor network to leverage their expertise in the category.
These professional investor groups should have extensive experience in analysing the best
opportunities to support, and facilitating a deal based on an expected rate of return for
your investment. They will look for solid foundations in the business plan and a proven high
performance team behind the business. (link to Business Plan Road Testing section).

Investment in the whiskey category is generally a long game given the maturation process and
the time required for growth. However, these factors also represent barriers to new entrants that
ultimately ofer protection for your investment. Clearly nothing is gauranteed in the context of
the inherent risks associated with start-ups.

Whiskey, Irish Cream Liqueurs and Poitin need to be produced in compliance with the 2015
Technical File (link to techiles on Whiskey, Cream Liqueurs & Poitin) agreed with the EU
through the Department of Agriculture. There is also a governing act for all spirits produced and
sold in the EU ( link to Regulation (EC) No 110/2008 of the European Parliament and the Council
of 15 January 2008 on the deinition, description, presentation, labelling and protection of
spirit drinks and repealing Council Regulation (EEC) No 1576/89).

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