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ROADMAP

STAGE 1

d) Great People

HPT Deinition:
‘A united team focused on a common goal for the good of the business.
4 Key Elements to any HPT*:

1. Common Purpose A clear vision for the business
2. Performance Goals Speciic targets to achieve
3. Complementary Skills Synergies amongst the team
4. Mutual Accountability Deliver results for each other

Key Team Members:
The MD or owner needs to be the person who creates and lives the vision for the future of the
business. And this vision is the objective for the entire team to work towards. They need to bring
this vision to life in everyday activities and ensure the values of the business & the brand are
relected in this work consistently.

This can lead to a very strong culture which will be needed to ultimately achieve the vision. It
helps if the principal has had direct experience in the drinks industry and in leading HPTs through
the creation of a clear vision and culture. You may be doing all of these functions initially as a
start up but please ensure you get the right advice from experts in their respective ields. You will
also need to have the presence of mind to know when to hire in key expertise as your time will
be more valuable spent on your strengths ultimately.

* ref: Forbes.com – 2014 article on Importance of HPT

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