Page 68 - Bord Bia

CONTENTS

STAGE 1

d) Great People
Continued

The Master Brewer or Distiller must be fully focused on quality & consistency in the brewing
and distilling operations, from the sourcing of quality ingredients to the management of the
brewing or distilling processes.

The Marketing & Sales Manager is the builder and protector of the brands USP from barrel to
bar and leads all brand design and communications campaigns, as well as the development of
promotional events and sales to consumers and customers.

Master Brewer Marketing & Sales Director

Key Responsibilities include Key Responsibilities include

• Quality ingredient management • Launch plan & annual marketing
plan including distribution, pricing,
• World class & brand relevant recipe promotion & portfolio management.
development
• Market research & insight
• Operational management of the
brewing process • Innovation pipeline management

• Customer interface • Communications plan &
implementation
• Production of consistent and high
quality liquid • Customer planning and sales program
activation

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