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ROADMAP

STAGE 1

d) Great People
Continued

Develop a clear and compelling vision
To help galvanise your team, you need to think about a simple and clear vision statement. Great
visions are derived from some very focused thinking about the business you are creating. Follow
these 3 activities to help generate the thinking around your own business vision-

• A vision is deined as ‘An Image of the future we seek to create’ by Forbes. Ask yourself,
what’s yours?
• Think about the potential for your business & what products you intend to create and launch

• Ask yourself in an ideal world, what does your company want to do and how will it be
perceived by others?

Example: Walsh Whiskey Company
‘The Walsh Family, works with the talents and produce of the rural community
surrounding the majestic setting of Royal Oak to create charismatic Irish whiskies of
exceptional quality, while enjoying life to the full’

Example: Sierra Nevada Craft Beer Co.’s Vision:
“Quality, craftsmanship, and lavor in everything we do.”
Inspired by the nearby Sierra Nevada Mountains, our beers are designed to be as bold,
wild and unwavering as those storied granite peaks. With respect to tradition and an
unbridled passion for innovation, Sierra Nevada beers are inspired by the philosophy that
anything is possible. We are committed to pushing the boundaries of craft beer and we
look forward to the day that lavorful beers are the standard throughout the world”

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