Page 70 - Bord Bia

CONTENTS

STAGE 1

d) Great People
Continued

Finding & developing the right talent

Finding great staf – A key priority for you should be inding, training & upskilling the right
people for your key functions. Using your own personal network should be your irst instinct.
Professional bodies, such as the Marketing Institute of Ireland or the Irish Management
Institute (MDs / FDs) or the Chartered Institute of Accountants, also provide a pool to
draw from. It’s advisable to talk with principals in other start-ups for their experiences in
the sector, they can be contacted through their associations such as the Irish Whiskey
Association or the Irish Brewers Association which is operated as part of ABFI (Alcohol
Beverage Federation of Ireland) or the Irish Craft Beer Association of Ireland or the
Institute of Brewing and Distilling. While the latter is a UK based organisation, many Irish
brewers travel to this renowned institute for training in master brewing:

Training requirements:
In addition to providing excellent networks, the following industry associations ofer very
good and much needed training in the drinks sector.

Beer Ireland ofers a Diploma Course in brewing. (www.Beerireland.ie)
Also check with Irish Brewers Association (www.abi.ie)
The Institute for Brewing & Distilling ofers distilling training & master class courses
(www.ibd.org.uk);

Enterprise Ireland has a range of up skilling courses for management & operations personnel
across a number of business disciplines including marketing and inance
(www.enterprise-ireland.com)

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