Page 180 - Bord Bia

CONTENTS

In Summary

The Irish premium drinks sector represents a highly dynamic opportunity for entrepreneurs
equipped with the right roadmap for their brand. You must keep in mind that this is a
highly competitive sector illed with well resourced and focused international and regional
competitors. Your start-up journey will likely take more time and more money than you
considered initially. This has been the experience of many hardened entrepreneurs in the sector
to date, who remind us that it’s critical to evaluate and plan at each stage along the journey.
For distilling in particular, the road to success and return on investment will be a long one.
Patience, creativity and a well resourced business model and plan are key to achieving success.
This guide has prompted you to think about the most important aspects of starting up your
own premium drinks business. It breaks down the start-up path into 3 key stages covering the
planning for your business

Pre-trading Laying the foundations, research and planning

Trading Launching, nurturing & Growing and developing the team

Scaling Investment and Expansion

The topics within each stage, although never sequential in reality, will provoke thought to help
you evaluate and plan your business from idea to commercialisation. New entrants into the
premium drinks category will help drive the future growth of the industry. Your business will be
an integral part of this growth and this guide is in service of that pursuit.

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