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CONTENTS

Do’sTop 10 Lessons from Successful Entrepreneurs

1. Brand matters
Your brand is your most valuable asset. It expresses your USP, your product personality and
character, and all that is great about your business and your team. You need to work at it and
protect it everyday. You won’t have a strong business without a strong brand that really connects
with consumers and customers.

2. Go into business to create something.
Money can be slow coming and cause huge frustration in the development phase. Start a business
because you’re passionate about your idea and because you want to make a diference in the
community and category in which you plan to compete.

3. Team & culture are vital to success
Picking the right people to it your culture is key. A great culture will motivate people to do great
things together. It has to make people feel that they are working towards something much bigger
than themselves.

4. Be adaptable
Building a business takes patience. It won’t take of on day one, there will be bumps along the way.
The most successful entrepreneurs are those who are willing to adapt and assimilate change quickly
on their journey.

5. Never stop evolving
The category, consumers, customers and competitors are constantly evolving in today’s world. Their
evolution can ofer your business new and great opportunities for growth. You need to stay abreast
of these developments. Be a strong networker and strategic thinker in charting your course. It’s
critical to being a successful entrepreneur.

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