Page 184 - Bord Bia

CONTENTS

Don’ts

Don’t neglect to plan
You want to be as prepared as possible for the unexpected.

Don’t be afraid to change
The best laid plans will always need adapting and indeed sometimes a change of direction
is necessary. Be open to this change and remain lexible in the face of the big challenges
ahead.

Don’t underestimate your competition
Find time to observe your competitive set. The drinks sector is highly competitive, contains
a host of well experienced companies and brands and is growing daily with hundreds of
new entrants globally.

Don’t ignore your strengths
Your business and brand must have a USP at it’s core. Use your strengths as a business to
take advantage of this in the marketplace.

Don’t forget to motivate and reward your high performance team
Your team and how they approach driving your business growth in the main key to your
success. Remind them of the journey and vision frequently and celebrate successes with
them along the way.

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