Page 21 - Drinks Industry - 14 Jan 2016

ROADMAP

Pre Trading
Continued

e) Route to Market Partnerships (RTM):

• Winning in on and of-trade with distribution
partners

• Building long-term strategic partnerships with your
distributors

• Advertising and promotions budget outline

• Identifying the key criteria to help choose the right
distributor partners

f) Deining your Business Model:

• Build, buy or invest?

g) Funding & Financials:

• Sources of funding and key inancial statements for
your start up business

h) Business Plan:

• Bringing all of the pre-trading planning elements
together into a compelling plan

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