Page 20 - Drinks Industry - 14 Jan 2016

CONTENTS

Pre Trading

a) Know Your Market:
• Is there a gap in the market? Identifying mar-
ket opportunities and consumer trends
• Is there a market in the gap? Evaluating ‘size
of prize’ for your new venture
• Do you know your target consumer? Building
consumer & customer understanding & insight

b) Branding:

• Do you know what your unique selling
proposition (USP) is?

• Do you know how to bring this USP to life in a
relevant way for your consumers?

c) Product Development:

• Product ingredients and technical information
on brewing & distilling

d) Great People:

• Key team members

• Developing a clear and compelling vision

• Finding and developing the right talent
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