Page 138 - Drinks Industry - 14 Jan 2016

CONTENTS

STAGE 1

h) Business Plan
Continued

Pre-Trading

You have now completed the critical planning phase of your business start up.
You now know your market – your customers, consumers and the category.
You’ve planned your approach to branding your proposition You have robust product
development plans in place. You’ve considered your high performance team of experts in their
respective functions. You have identiied your distribution partners and what you need to bring
to that critical negotiation to market.

The choice of business model that best its your idea should now be clear and you’re aware
of funding options open to you at this start up point. This all culminates in the articulation of
a very clear and compelling business plan which will stand to you as you move forward into
implementation-The Trading Stage

• Branding (B)

• Know Your Market (A)

• Product Development (C)

• Great People (D)

• Route to Market Partnerships (D)

• Business Model (F)

• Funding & Financials (G)

• Business Plan (H)
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