Page 136 - Drinks Industry - 14 Jan 2016
P. 136
CONTENTS
STAGE 1
h) Business Plan
Continued
Road testing a business plan
• In order to build a robust and conident business plan, here
is a list of key elements that must be clear to stakeholder
• Lead with the beneits of your proposition. Be very clear,
this is a sales pitch to your target
• Make the projections believable. Derive your numbers from
fact-based market research
• Show clearly the size of prize in the target market.
Is it motivating and worth chasing?
• Sell yourself & your team. The people behind the business
are your most important asset
• Include experienced non-executive directors. Demonstrate
the range and scope of insight
• Provide detailed inancial forecasts. The more fact-based,
the more believable the plan
• Demonstrate your product in the market. Show tangible
evidence that your product really connects with consumers
and customers alike
136
STAGE 1
h) Business Plan
Continued
Road testing a business plan
• In order to build a robust and conident business plan, here
is a list of key elements that must be clear to stakeholder
• Lead with the beneits of your proposition. Be very clear,
this is a sales pitch to your target
• Make the projections believable. Derive your numbers from
fact-based market research
• Show clearly the size of prize in the target market.
Is it motivating and worth chasing?
• Sell yourself & your team. The people behind the business
are your most important asset
• Include experienced non-executive directors. Demonstrate
the range and scope of insight
• Provide detailed inancial forecasts. The more fact-based,
the more believable the plan
• Demonstrate your product in the market. Show tangible
evidence that your product really connects with consumers
and customers alike
136
