Page 134 - Drinks Industry - 14 Jan 2016
P. 134
CONTENTS
STAGE 1
h) Business Plan
Continued
What should it address?
A compelling business plan needs to address the following key messages in order to win
support from stakeholders. It must give a very real sense of the path you’ve chosen to
success:
• Describe your business and brand’s USP and state why it will succeed
• Demonstrate that a market exists for the goods or services you will ofer through
research & size of prize
• Deine your strategy for accessing the proven market through the customer
and consumer perspective
• Show how your business and high performance team will be organised and managed
• Explain your production and operations functions
• Discuss your costings, funding and key inancial assumptions in the business plan
• Lay-out your inancial statements: cash-low analysis, proit & loss account and
balance sheet, along with realistic inancial projections for the next 5-10 years.
134
STAGE 1
h) Business Plan
Continued
What should it address?
A compelling business plan needs to address the following key messages in order to win
support from stakeholders. It must give a very real sense of the path you’ve chosen to
success:
• Describe your business and brand’s USP and state why it will succeed
• Demonstrate that a market exists for the goods or services you will ofer through
research & size of prize
• Deine your strategy for accessing the proven market through the customer
and consumer perspective
• Show how your business and high performance team will be organised and managed
• Explain your production and operations functions
• Discuss your costings, funding and key inancial assumptions in the business plan
• Lay-out your inancial statements: cash-low analysis, proit & loss account and
balance sheet, along with realistic inancial projections for the next 5-10 years.
134
