Page 141 - Drinks Industry - 14 Jan 2016
P. 141
ROADMAP
STAGE 2
a) Launch
Trading
You have completed the planning part of your start up journey and you are armed with a very
clear and compelling business plan. It is now time to implement your business plan in the market.
There are many variables to be managed but here are 3 critical topics that must be considered in
order to set yourself up for a successful launch.
1. Launch Activating your brand
2. Nurture & Grow Building trial and loyalty for your brand
3. High Performance
Constantly upskilling the team as your business grows
Team Building
141
141
STAGE 2
a) Launch
Trading
You have completed the planning part of your start up journey and you are armed with a very
clear and compelling business plan. It is now time to implement your business plan in the market.
There are many variables to be managed but here are 3 critical topics that must be considered in
order to set yourself up for a successful launch.
1. Launch Activating your brand
2. Nurture & Grow Building trial and loyalty for your brand
3. High Performance
Constantly upskilling the team as your business grows
Team Building
141
141
