Page 27 - Bord Bia

ROADMAP

STAGE 1

a) Know Your Market
Continued

3) ‘Consumer & Innovation Trends in Craft Beer’
(Bord Bia Publication available here)
The report highlights the fast growing & dynamic opportunities in craft beer with millennials
(young adult consumers aged 20s-30s years). It also outlines key trends within the craft beer
category.

4) ‘The Irish Premium Craft Drinks Strategy’ (2014)
(Bord Bia Publication available here)
This document outlines four strategic provocations for successful growth of the drinks sector in
Ireland over the next 5-10 years.

5) The ‘Irish Whiskey Association Vision’
This document outlines the strategic vision for the Irish Whiskey sector based on 5 strategic
growth pillars:
(Bord Bia Publication available here)

6) The Development & Economic Impact of
Micro Breweries in Ireland Report (2015)
This report outlines a number of key issues and opportunities for the
micro-brewing sector in Ireland
(Bord Bia Publication available here)

NOTE: A number of these reports are available from the Bord Bia library.
Contact info@bordbia.ie to access them.

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