Page 24 - Bord Bia

CONTENTS

STAGE 1

a) Know Your Market
Continued

Quantitative reporting. In the alcohol category, the International Wine & Spirits Record
(IWSR) is the world’s most trusted alcoholic drinks market information source. Over the last 40
years they have built the world’s largest database on Spirits, Beer & Wine.

IWSR ofers a comprehensive set of performance reports, analyses and studies on many drinks
sectors and markets across the world. The performance reports can be iltered to suit your
needs and the speciic markets and sectors of interest to you. Drinks category performance can
be analysed by channel, brand, format and supplier and a number of other segments. IWSR
analyses market share performance by value & volume metrics. These metrics can be compared
over time to get speciic growth rates for your analysis (e.g. the growth rate of Irish Whiskey in
the US market of-trade channel in 2014).

IWSR also publishes a monthly magazine that is subscription based. It contains market insights
from across the globe including key trends. It also contains detailed regional, company, category
and product reports, as well as in-depth company interviews with chief executives and key
industry leaders.

Please note, that access to the IWSR database is restricted to paid subscribers. If you require
information, please contact the Sector Manager for Drinks at Bord Bia’s head oice in Dublin.

24