Page 21 - Bord Bia
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ROADMAP
Pre Trading
Continued
e) Route to Market Partnerships (RTM):
• Winning in on and of-trade with distribution
partners
• Building long-term strategic partnerships with your
distributors
• Advertising and promotions budget outline
• Identifying the key criteria to help choose the right
distributor partners
f) Deining your Business Model:
• Build, buy or invest?
g) Funding & Financials:
• Sources of funding and key inancial statements for
your start up business
h) Business Plan:
• Bringing all of the pre-trading planning elements
together into a compelling plan
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