Page 25 - Bord Bia
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ROADMAP
STAGE 1
a) Know Your Market
Continued
Intelligence gathering.
There are a number of sources of market
intelligence in the drinks sector. They include
competitor annual reports from PLCs, industry
publications on speciic market studies and
reports & newsletters. Annual Reports from PLCs
in particular, ofer a range of information from key
markets dynamics to brand performance.
Some drinks companies’ reports can be
sourced as follows:
• Diageo plc:
• Pernod Ricard
• BeamSuntory plc
• Heineken plc
Media Releases and Commentary:
The domestic and international media cover a host
of hot topics across the drinks industry. They are
widely available on-line and include topics such as:
• Trading updates, any senior management
structural changes and any corresponding
strategy changes
• New product innovation & news
• Brand and category performance.
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