Page 174 - Bord Bia

CONTENTS

STAGE 3

c) Expanding Partnerships
Continued

Leveraging Trade Fairs & Networking Events

The Wine & Spirits Wholesalers of America (WSWA) is
the national trade association in the US representing the
wholesale tier of the wine and spirits industry. It is the single
largest gathering of US drinks importers and distributors and
an essential show for aspiring new drinks brands.

Founded in 1943, WSWA has over 350 member companies
across 50 states. It is rated the best trade event to network
if you’re planning to launch / grow your business in North
America as most of the top wholesalers and customers in
drinks are represented at this annual event. Check their
website for more details. www.wswaconvention.org

Bord Bia’s Brand Forum works with Irish food and drink
companies to develop and grow their brands. The Brand
Forum provides quarterly events with expert brand speakers
from the food & drink industry worldwide. In addition to
providing an excellent networking opportunity with your
category colleagues, Brand Forum events also provide
practical knowledge, share advice and inspire food & drink
brand owners. A series of workshops are provided on themes
such as social media, media evaluation, food photography
& styling are provided free to members. Director’s brieings
bring industry experts, in dedicated food & drink sectors, to
share their views on building better brands.

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