Page 166 - Bord Bia

CONTENTS

STAGE 3

a) Re-investment

(i) Team Capacity & Eiciency

It is essential to continuously re-invest in your core business activities. This is necessary to prepare your
team and your business for success prior to the execution of your export plans.

You must continue to address the needs of your high performance team. Are they equipped to meet the
demands of international growth such as strong sales & marketing, logistics and inancial management
in foreign markets? The enhancement of these skills is essential to the future health of your business
and can be addressed through sources and semi-state bodies already referenced in Stage 2 under
Team Skills Building.

You will need to recruit new team members with relevant skills as markets develop for the business.
For international business development resources, you should note that there is a facility ofered by
Bord Bia known as the Fellowship Program. This programme is run in partnership with the Michael
Smurit Graduate Business School. Producers/manufacturers compete to secure a Fellow to carry out
an assignment for them in overseas markets. Producers develop the assignment proposals focusing on
export development opportunities in new markets or consumer segments, or on primary/secondary
research in-market.
More information is available at Bord Bia Fellowship Program

The Irish Business & Employers Confederation (IBEC) also run a graduate program called the Export
Orientation Program EOP program that places recent graduates in your business in key markets for a
ixed period of time to grow your business on the

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