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ROADMAP

STAGE 3

Scaling

Re-Investment

You have launched your business successfully into the market. Your attention now turns to
scaling up your business operations and establishing your business in key export markets. Again,
there are many factors to consider, so here are 3 critical topics to consider in scaling up your
business.

(A) Continuous re-investment in your core business and brand

• Team, capacity & eiciency building

• Upgrading of equipment, premises & automation

• Strengthening your brand equity through targeted A&P activity.

(B) Expanding Portfolio with new lavours, formats & brands
to target new occasions and consumers

(C) Expanding Partnerships with distributors and
customers in new markets

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