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CONTENTS
STAGE 2
b) Nurture & Grow
Continued
Monitoring performance
Here are two examples of performance reports
containing key metrics on commercial & consumer
performance. You should try to keep your
reports simple and clear to read. They are set
up on a simple basis by taking a key metric such
as distribution and rate of sale and showing a
quantitative measurement of where you want to
get to (from X to Y in a given time period).
The consumer report takes the same approach on
the use of key metrics such as awareness levels
i.e. what percent of your target market is aware
of your brand. These can be tougher to measure
but Bord Bia does ofer an annual Brand Health
Check service which can track these metrics at an
accessible and afordable cost through syndicated
research (when you’re grouped together with a
number of other brands for economies of scale
in the brand tracking service). This is available to
Brand Forum members For queries on membership,
please contact: brandforum@bordbia.ie. The
templates shown here and further information on
syndicated tracking research can be found at
www.bordbia.ie/Documents/Workbooks/
BordBia-BrandingWorkbook.pdf
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