Page 156 - Bord Bia
P. 156
CONTENTS
STAGE 2
b) Nurture & Grow
Continued
Leveraging awards
Participation in Irish and international beer and spirits competitions can bring substantial credibility
to the liquids that you are producing. It can also provide you with PR opportunities to talk about your
brand with consumers and customers. Many award winning brands also choose to relect the awards
they win on their labels and packaging to demonstrate their commitment to quality.
There are a growing number of such awards to choose from around the world. Here’s a selection of
industry regarded awards shows and competitions. You would be wise to make your own inquiries,
some competitions can be costly to enter and not all enjoy the respect of the key industry informers
such as bloggers, bar tenders, retail chain customers, and knowledgeable consumers.
Spirits Beer
www.sfspiritscomp.com http://eu.alltechbrewsandfood.com
www.iwsc.net www.worldbeerawards.com
www.internationalspiritschallenge.com www.worldbeercup.org
www.european-beer-star.com
www.internationalbeerchallenge.com
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