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ROADMAP
STAGE 1
g) Funding & Financials
Continued
Key Financial Statements for all Start Up businesses
Cash Flow Statement*:
A statement that captures the total amount of money being transferred into and out of a
business. It reports the cash generated and used during a speciic time period.
A number of investors believe that ‘cash is king’ and place a lot of emphasis on this statement.
The cash low statement simply organises and reports the cash generated and used in the
following categories:
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