Page 35 - Drinks Industry - 14 Jan 2016
P. 35
ROADMAP
STAGE 1
a) Know Your Market
Continued
The Bord Bia Branding Workbook
Besides a useful SWOT analysis template,
there are numerous other very useful tools
available to you when trying to understand
the gaps in the market such as:
Market Map Tool
This allows you to build a visual snapshot
of the market you’re targeting and the key
competitors in it.
Desk Research Tool
This is a great summary tool for all of your
secondary research. It provides an overview
of the market you’re targeting by asking
fundamental questions about your potential
consumers, customers and competitors.
These set of tools, available in the Bord Bia
Branding Workbook, enable you to capture
all of your indings, insights & observations
in this desk research phase.
They are available at Brand Workbook
35
STAGE 1
a) Know Your Market
Continued
The Bord Bia Branding Workbook
Besides a useful SWOT analysis template,
there are numerous other very useful tools
available to you when trying to understand
the gaps in the market such as:
Market Map Tool
This allows you to build a visual snapshot
of the market you’re targeting and the key
competitors in it.
Desk Research Tool
This is a great summary tool for all of your
secondary research. It provides an overview
of the market you’re targeting by asking
fundamental questions about your potential
consumers, customers and competitors.
These set of tools, available in the Bord Bia
Branding Workbook, enable you to capture
all of your indings, insights & observations
in this desk research phase.
They are available at Brand Workbook
35
